About Us

CEO Message

We founded Hoop Partners in 2012 as an independent asset management (AM) firm. Prior to this, I served as the Representative Director of Japan at a global real estate AM company. During the aftermath of the 2009 global financial crisis, I began reflecting on the next steps for the industry. "How can we leverage real estate securitization, a tool originally introduced to manage non-performing loans, to create a model that sustainably enhances both the social and financial value of real estate?" This question sparked the vision that led to the founding of Hoop Partners.

Japan has transitioned from rapid economic growth to maturity, now facing the challenges of a declining birthrate and aging population. To ensure the continued vitality of local communities, it is essential that real estate, as a key pillar of social infrastructure, evolves accordingly. Our mission is to foster vibrant communities through real estate innovation, while delivering attractive returns to our investors.

Since its establishment, we have applied our unique insights and expertise to optimize and enhance real estate assets, with a focus on commercial properties and R&D facilities. By transforming existing assets to meet evolving demands, we have created numerous "Hoops"—symbolizing our commitment to expanding the circle of benefit for both local communities and investors. This ethos is reflected in our name, Hoop Partners, which embodies our mission to broaden the circle of prosperity for all stakeholders.

Looking ahead, we will further commit to expanding this "Hoop" across new regions and sectors. Through real estate value creation, we will continue striving to build a better future.

Company Profile

Headquarters

Company Name HOOP PARTNERS Co.,Ltd.
Location PILE KUDAN 302, 1-14-16, Kudan-Kita, Chiyoda, Tokyo
Buisiness
  • Asset Management
  • Pincipal Investment
  • Advisory
  • Brokerage
Contact
Contact Number 03-5357-1404
FAX 03-6721-1135
Mail info@hoop-p.com
Representative Chief Executive Officer - Toshiyuki Hirayama
Board Director of Business Development - Koji Sato
Chief Investment Officer - Norihiro Matsudaira
Establishment October 2012
Initial Capital 50 Million Yen
License and Registration
  • ・Type II Financial Instruments Business, Investment Advisory and Agency Business, Registration No. 2745, Kanto Local Finance Bureau
  • ・Real Estate Brokerage, (1), Governor of Tokyo
Member Organization
  • ・Type II Financial Instruments Firms Association.
  • ・Japan Investment Advisers Association.
  • ・All Japan Real Estate Association.
  • ・All Japan Real Estate Federation.
Strategic Partner HOOP REALTY Co.,Ltd. (Residential related investments and operations)

Singapore Office

Company Name Hoop Holdings Pte Ltd.
Buisiness Fundraising activities and investment activities into real estate related startups in SEA

Investment in Malaysia

Company Name LiveIn
Buisiness A Malaysian startup operating rental properties targeted at the youth demographic across SEA and providing platform services. Hoop participated in the Series A round as an investor.
HP https://www.livein.com/